About us

You could say that I am Jürgen Gruber – founder, managing director, film producer, and the creative force behind groox.
But that's only half the story.
The whole truth is: I learned to make films where others give up.

After 14 years as media manager for Race Across America – 5,000 kilometers nonstop through desert and mountains or the largest Austrian Multisport Event, the Sport Austria Finals – you know that a shiny PowerPoint presentation won't save you when the plan falls apart at 3 a.m. That experience has shaped my approach to film forever. It's not just about making pretty pictures. It's about having a strategy under extreme pressure. Leading a team that doesn't break. And crossing the finish line – no matter what.
I bring this mentality to every industry project, every brand film, and every sporting event here in Graz and beyond. We don't just deliver. We persevere.
My real advantage? I don't just see the world through one lens. I've been an athlete, an event organizer, and a crew member, but also the founder and CEO of several companies. I know the sweat, the politics, and the quiet panic behind the scenes. That's why I can talk to CEOs on equal terms—we speak the same language: that of responsibility and unmovable deadlines. My dry humor is not a gimmick, but a strategic tool. It's the reason why meetings with us don't feel like a visit to the dentist. I don't offer standard solutions. Every project is a new race with its own course.
But one thing always remains the same: my promise. When I say I'll deliver, I deliver. “Going above and beyond” is not the exception for me, but the standard. Flexibility is not a buzzword, but the ability to change a flat tire in the middle of the night without panicking.

Ready for a movie without any fuss and excuses? Then let's plan your race—your project or event.