About us

I am Jürgen Gruber — founder, managing director and creative engine of Groox. I have been working as a director, cameraman and producer for image films, event videos and personalized moving image solutions for over many years. What drives me to do this? Even so little stories with to make emotions visible — Capture moments in such a way that they not only document and inform, but also touch.

My aim is to produce films that inspire us. Films that make brands tangible, focus on people and have an impact — visually, emotionally, sustainably. Whether at major international sporting events, such as the Boston Marathon or the Tour de Tirol, or at high-quality image productions for companies — I set projects with a clear focus on professionalism, reliability and creative subtlety um.

What makes me special? I've been everywhere. Organizers. Athletes. helpers. crew. I connect technical Know-how — camera, drone, editing, direction — with a strong sense for Storytelling and brand identity. I like to work quickly, in a structured and solution-oriented manner. But never superficial. Because in the end, only one thing counts: That the film fits — and reaches the audience.

Every project is a new challenge for me. No copy-paste No assembly line work. It's just an individual journey — from concept to finished film. And that is exactly what my customers love about the collaboration: the clear process, the creative energy and the result that is convincing.

Looking for an effective project? Then I'm happy to hear from you.

Jürgen