About us

LESS AGENCY. MORE TASK FORCE.
GROOX is not a one-man show. We are the answer to the question: ‘Who can handle this when we only have one shot?’
‍Many film crews are fair-weather service providers. They work perfectly as long as the schedule holds and the catering is warm. But when a £65 million project falls apart at 3 a.m., they become a liability. GROOX wasn't founded in a studio, but on the road. Our DNA comes from 14 years of responsibility at events like the Race Across America – 5,000 kilometres non-stop through desert and mountains. There we learned that a shiny PowerPoint presentation won't save anyone. What counts is a team that doesn't crack under pressure.
OUR PROMISE: THE ‘EMBEDDED ATHLETE’ PRINCIPLE
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We don't work like a traditional agency that looks in from the outside. We work like a well-coordinated documentary unit that integrates itself into your project. Scalable power: We are not a sole proprietorship, but a modular high-performance system. Whether for an intimate CEO talk or a massive bridge relocation, we scale the team exactly to the requirements of your mission.Strategic toughness: We don't just deliver beautiful images. We deliver proof. We document your performance in such a way that it becomes indisputable for your stakeholders, sponsors and politicians.

‍THE LEADERSHIP: JÜRGEN GRUBER CEO & Head of Strategy
‘I don't see the world through a camera lens. I see it through the eyes of an entrepreneur.’

As the founder and CEO of GROOX, I am your strategic partner on equal footing. I was an athlete, event organiser and media crew chief. I know the sweat, the politics and the quiet panic behind the scenes of big projects. That's why I don't speak ‘artistically’, but ‘plainly’. My job is not to hold the camera. My job is to ensure that our team executes your vision – with clockwork precision and the dry humour that is necessary when the deadline is approaching. With me, there are no standard solutions and no ‘working to rule’. When we say we'll deliver, we deliver. ‘Going above and beyond’ is no exception at GROOX. It's our business foundation. Ready for a partner who not only films, but goes the extra mile? Let's define your finish line.